Melbourne · Invitation only
Building
for People
Wednesday

Most conversations about the future of the web start with technology.
This one,
starts somewhere else.
The question anchoring the evening:
What are we really building for?
Because technology is rarely the hard part. People are. Adoption. Alignment. Behaviour. Relevance. The gap between what we build and what people actually use.
Here's what to expect
Who are we really building for?
A closer look at Webflow
Sharp talks
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Featured Conversations
Building for People
with Local Residential
With a strong commitment to impact housing, Local Residential is using its model to address real social needs while also challenging what people should expect from the places they live - and how digital experience shapes that before someone even walks through the door.
Sure, it’s a relevant case study, but it’s also a real conversation about who we build for, and why it matters.
Megan Hondromatidis

More Human
With Mark Dando of ProxyTwin
& Greg Saint James from BS+A
An interactive look at how technology is making sales and marketing more personal, connected and effective across your website and wider digital ecosystem.
- Experience Mark Dando of ProxyTwin bringing the human side of the web, AI and sales and marketing to life by listening to your audience’s needs, not just speaking to them.
- Alongside Greg Saint James of BS+A on how Account Based Marketing (ABM) is connecting sales, marketing and creative in smarter ways.
Mark Dando
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Speakers
Greg Saint James
Greg Saint James
Greg brings a rare vantage point: years inside organisations including Microsoft and Skype, watching how technology gets adopted - or doesn't - at scale. He'll speak to the gap between what teams build and how people actually behave, and the organisational reality that no product roadmap fully accounts for.He'll also bring BS+A's perspective on Account Based Marketing (ABM+) - and why understanding and listening to the right audience needs to happen before trying to reach them. BS+A's approach brings sales, marketing, strategy and creative closer together, using deeper audience insight, personalisation and technology to turn cold outreach into warmer, more relevant conversations - and ultimately stronger commercial outcomes. (BS+A)
Mark Dando
Mark Dando
Mark sits at the intersection of people and emerging technology.
A former Head of Digital at ABC and long-time media and technology innovator, he is now CEO and co-founder of ProxyTwin - an AI platform exploring how human expertise can scale without losing the person behind it.
Through a live, interactive demonstration, Mark will bring the More Human idea to life - exploring how AI can scale human expertise while retaining trust, listening and genuine two-way conversation, rather than simply speaking at an audience.
Megan Hondromatidis
Megan Hondromatidis
Local Residential is one of Australia's most forward-thinking property developers - and one genuinely rethinking what it means to build community, not just buildings.
As General Manager of Marketing & Communications, Megan oversees how digital experience shapes belonging, connection and trust before a resident ever walks through the door. She'll join us for our featured conversation on place, people, impact housing and the responsibility of building at scale.
Gerard Smith
Gerard Smith
Gerard will bring Webflow's perspective on where the modern web is heading - from more flexible digital infrastructure and personalisation to the growing role of AI in how organisations create and evolve their digital experiences.He'll help open up what's now possible with Webflow, what that means for Australian teams, and how technology can give marketing, design and development teams more freedom to move together.
Will Barratt
Will Barratt
Will brings BS+A's perspective on what happens when platforms, technology and people are considered as part of the same experience.He'll join the broader conversation and lead our featured discussion with Local Residential, exploring how digital thinking can connect more meaningfully to brand, community and real-world outcomes.
Sara Borowiak
Sara Borowiak
Sara will host the evening and guide the conversation around its central question: Who are we really building for?Bringing a perspective spanning creative thinking, brand strategy and experience, she'll explore the role of people and the human connection in the things we build - and help connect the ideas across marketing, tech, people and real-world impact.

Building for People
Hosts
Venue
Date & Time
4:00pm - 7:00pm AEST
Doors open 4:00pm · Program begins 4:30pm
BS+A and Webflow explore what becomes possible when technology, brand and human experience actually work together.
