ABM Agency & Webflow Development Experts | Growth Consultancy

Melbourne · Invitation only

Building
for People

A curated evening on technology, people and what we're really building for.

Wednesday

AU79 · Abbotsford
07
Oct
2026
Free event
4:00pm - 7:00pm AEST
Doors open 4:00pm · Program begins 4:30pm
Register
About

Most conversations about the future of the web start with technology.


This one,

starts somewhere else.

Building for People is a curated three-hour evening bringing together some of Australia's most interesting marketing, digital, product and business minds - for a rare look at what's actually next for the web.

The question anchoring the evening:
What are we really building for?

Because technology is rarely the hard part. People are. Adoption. Alignment. Behaviour. Relevance. The gap between what we build and what people actually use.

Here's what to expect

Rather than another night of product demos and topic clichés, we'll explore the human layer - how technology, brand, behaviour and digital experience come together to create things people actually want to use.

Who are we really building for?

01
A hosted, interactive and thought-provoking conversation on who we are building for - and how evolving that thinking can create greater impact. Not only for the customers we're building for, but also for the sales and marketing teams responsible for growing businesses.

A closer look at Webflow

02
Webflow is gaining serious momentum globally, while Australia is still relatively early. This is a rare opportunity to hear directly from the team, understand what the platform makes possible and get a closer look at where modern digital infrastructure is heading.

Sharp talks

03
Short, focused perspectives on the human side of digital - from people who've been inside the rooms where these decisions get made. Technology is moving quickly. The more interesting questions are often around how people adopt it, what makes an experience genuinely useful and how organisations turn new capability into meaningful change.

Featured Conversations

Building for People
with Local Residential

Australia's fastest-growing build-to-rent developer, a certified B Corp and an innovative business rethinking what it means to build community and belonging.

With a strong commitment to impact housing, Local Residential is using its model to address real social needs while also challenging what people should expect from the places they live - and how digital experience shapes that before someone even walks through the door.


Sure, it’s a relevant case study, but it’s also a real conversation about who we build for, and why it matters.

Megan Hondromatidis

Local Residential
General Manager,
Marketing & Communications

More Human

With Mark Dando of ProxyTwin 

& Greg Saint James from BS+A

An interactive look at how technology is making sales and marketing more personal, connected and effective across your website and wider digital ecosystem.


  • Experience Mark Dando of ProxyTwin bringing the human side of the web, AI and sales and marketing to life by listening to your audience’s needs, not just speaking to them.  

  • Alongside Greg Saint James of BS+A on how Account Based Marketing (ABM) is connecting sales, marketing and creative in smarter ways. 

Mark Dando

ProxyTwin
CEO & Co-Founder
What to expect

Speakers

Greg Saint James

CMO & Strategy Lead
·
BS+A | USA

Greg brings a rare vantage point: years inside organisations including Microsoft and Skype, watching how technology gets adopted - or doesn't - at scale. He'll speak to the gap between what teams build and how people actually behave, and the organisational reality that no product roadmap fully accounts for.He'll also bring BS+A's perspective on Account Based Marketing (ABM+) - and why understanding and listening to the right audience needs to happen before trying to reach them. BS+A's approach brings sales, marketing, strategy and creative closer together, using deeper audience insight, personalisation and technology to turn cold outreach into warmer, more relevant conversations - and ultimately stronger commercial outcomes. (BS+A)

Mark Dando


CEO & Co-Founder
·
ProxyTwin

Mark sits at the intersection of people and emerging technology.
A former Head of Digital at ABC and long-time media and technology innovator, he is now CEO and co-founder of ProxyTwin - an AI platform exploring how human expertise can scale without losing the person behind it.
Through a live, interactive demonstration, Mark will bring the More Human idea to life - exploring how AI can scale human expertise while retaining trust, listening and genuine two-way conversation, rather than simply speaking at an audience.

Megan Hondromatidis

General Manager, Marketing & Communications
·
Local Residential 

Local Residential is one of Australia's most forward-thinking property developers - and one genuinely rethinking what it means to build community, not just buildings.

As General Manager of Marketing & Communications, Megan oversees how digital experience shapes belonging, connection and trust before a resident ever walks through the door. She'll join us for our featured conversation on place, people, impact housing and the responsibility of building at scale.

Gerard Smith

Partnerships Manager Australia
·
Webflow

Gerard will bring Webflow's perspective on where the modern web is heading - from more flexible digital infrastructure and personalisation to the growing role of AI in how organisations create and evolve their digital experiences.He'll help open up what's now possible with Webflow, what that means for Australian teams, and how technology can give marketing, design and development teams more freedom to move together.

Will Barratt

Co-Founder & Director
·
BS+A

Will brings BS+A's perspective on what happens when platforms, technology and people are considered as part of the same experience.He'll join the broader conversation and lead our featured discussion with Local Residential, exploring how digital thinking can connect more meaningfully to brand, community and real-world outcomes.

Sara Borowiak

Creative, Brand & Experience Director
·
BS+A

Sara will host the evening and guide the conversation around its central question: Who are we really building for?Bringing a perspective spanning creative thinking, brand strategy and experience, she'll explore the role of people and the human connection in the things we build - and help connect the ideas across marketing, tech, people and real-world impact.

Building for People

Join us for useful ideas, genuinely interesting people
and a look at what'scoming next.
Hosts
BS+A and Webflow
Venue
AU79
79 Victoria Crescent
Abbotsford VIC 3067
Date & Time
Wednesday 7 October 2026

4:00pm - 7:00pm AEST
Doors open 4:00pm · Program begins 4:30pm
A curated evening for Melbourne's marketing, digital, product and business community.

BS+A and Webflow explore what becomes possible when technology, brand and human experience actually work together.
Food,drinks and actual conversation - We've built time into the program to let the room breathe. Just good people with interesting perspectives who we think should probably know each other.
Request Access
Places are deliberately limited and attendance is curated.
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