Embrasure

Building a comprehensive brand and digital presence from the ground up for a cybersecurity startup.

Project Overview

Project Overview

BS+A partnered with Embrasure, a cybersecurity startup that came to us with no existing branding or digital assets. Through industry research, we defined their niche and offerings. We provided strategic planning, full branding, copywriting, and website design/development, creating a high-contrast, dark-mode website with custom features that effectively positioned Embrasure in the competitive cybersecurity landscape.
Project
Full Brand Design
Live Domain
Design Only
Services
Brand Identity & Guidelines
,
UI/UX Design
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Development
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Project Brief
Embrasure approached BS+A needing to establish their entire brand identity and online presence. With no logos, website, or brand guidelines, they required assistance in defining their services, offerings, and market positioning. We began with in-depth industry research to understand where Embrasure could differentiate itself among competitors. Collaborating closely, we helped articulate their niche, define their services, and create a strategic plan for their brand.
Result
BS+A delivered a complete branding package, including brand guidelines, logos, color schemes, typography, and aesthetic design elements. We handled content for their website, ensuring their message was clear and compelling. We designed fully custom wireframes to outline their services effectively and designed/developed a high-contrast, dark-mode website featuring custom iconography, interactive animations, and a seamless user experience. Additionally, we created marketing collateral such as letterheads, business cards, infographics, and pitch decks.
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Key Services and Outcomes
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Strategy & Positioning

  • Conducted in-depth competitor analysis
  • Collaborated to articulate their unique value proposition
  • Developed a strategic plan outlining their services /positioning
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Branding

  • Logos, color palettes, typography, and aesthetic guidelines
  • Brand guidelines for consistent branding across all materials
  • Marketing collateral, letterheads, business cards, and infographics
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UX/UI Design & Dev

  • Fully custom wireframes to effectively present their services
  • Content creation for clear and engaging website content
  • Iconography and interactive animations
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