Inclusive Sportswear

Empowering a pioneering non-profit with a brand identity that champions inclusivity and social change.

Project Overview

Tess Howard, Founder of Inclusive Sportswear and 2024 Olympian, approached BS+A to lead a comprehensive rebranding of her non-profit. Focused on making sports clothing more inclusive for diverse groups, Inclusive Sportswear needed a brand that reflected their mission, along with a sophisticated, fully developed website. With expertise in design and development, and a focus on ESG brands, BS+A was the perfect fit for the project.

Project

Full Brand Design

Category

Strategy & Innovation

Design & Development

Services

Analysis

Brand Identity & Guidelines

Creative Direction

Research

UI/UX Design

Websites

Project Brief

Inclusive Sportswear CIC tackles a critical, often overlooked issue in sports: outdated clothing policies that reduce participation, especially among girls and minority groups. They responded by developing the Inclusive Sportswear Charter, based on choice and inclusion. The organization needed a brand overhaul that resonated with top-tier brands, educators, and advocacy groups, while maintaining UX and UI professionalism. BS+A was tasked with creating a unique look and feel aligned with their mission and differentiated them in the market.

Result

BS+A worked closely with Tess Howard’s team to create a comprehensive brand identity, including typography, color palette, and design direction that embodied inclusivity. We collaborated on custom wireframes and delivered a bold, standout UI design. Additionally, we developed a fully functional, user-friendly website. This new platform allowed Tess Howard and Inclusive Sportswear to promote their cause with a brand that truly represents their values and goals.