Inclusive Sportswear
Empowering a pioneering non-profit with a brand identity that champions inclusivity and social change.
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Tess Howard, Founder of Inclusive Sportswear and 2024 Olympian, approached BS+A to lead a comprehensive rebranding of her non-profit. Focused on making sports clothing more inclusive for diverse groups, Inclusive Sportswear needed a brand that reflected their mission, along with a sophisticated, fully developed website. With expertise in design and development, and a focus on ESG brands, BS+A was the perfect fit for the project.

Project Brief
Inclusive Sportswear CIC tackles a critical, often overlooked issue in sports: outdated clothing policies that reduce participation, especially among girls and minority groups. They responded by developing the Inclusive Sportswear Charter, based on choice and inclusion. The organization needed a brand overhaul that resonated with top-tier brands, educators, and advocacy groups, while maintaining UX and UI professionalism. BS+A was tasked with creating a unique look and feel aligned with their mission and differentiated them in the market.
Result
BS+A worked closely with Tess Howard’s team to create a comprehensive brand identity, including typography, color palette, and design direction that embodied inclusivity. We collaborated on custom wireframes and delivered a bold, standout UI design. Additionally, we developed a fully functional, user-friendly website. This new platform allowed Tess Howard and Inclusive Sportswear to promote their cause with a brand that truly represents their values and goals.


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Key Services and Outcomes
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Branding
- Created a bold inclusive identity
- Designed a unique color palette, typography and branding elements
- Developed a unique brand direction aligned with their mission.

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UX/UI Design
- Designed a visually differentiating, intuitive interface
- Prioritized accessibility and professionalism
- Crafted custom wireframes for optimized functionality.



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Development
- Built a fully custom, responsive website with advanced function
- Ensured flawless performance across all devices
- Integrated tools to enhance audience engagement and growth
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