Pure Balance

Leveling up a local pilates studio into a holistic wellness hub.

Project Overview

Project Overview

Pure Balance, a local wellness studio, engaged BS+A for a comprehensive brand redesign in preparation for expanding into diverse wellness categories, aiming to become a central hub for the community. Through collaboration, BS+A delivered a complete overhaul of the brand, including design, signage, and a revamped website.
Project
Re-Brand and Web Design Build
Category
Strategy & Innovation
,
Design
,
Development
,
Services
Brand Identity & Guidelines
,
Content Creation
,
Creative Direction
,
Development
,
Graphic Design
,
Research
,
UI/UX Design
,
Websites
,
Project Brief
BS+A was tasked with a complete rebranding endeavor to facilitate the studio's expansion into a more extensive wellness facility. The scope involved crafting new logos, signage, a brand book, and a sophisticated website featuring advanced booking functionalities. The challenge lay in creating a visual identity appealing to both their established older clientele and attracting a younger demographic.
Result
The outcome was a transformative rebrand, rendering Pure Balance unrecognizable from its former identity. The revamped brand significantly elevates the studio's presence, aligning its exceptional classes and instructors with a premium visual identity. BS+A developed new branding, integrated into studio signage and posters, serving as the foundation for the redesigned website. The new website, in contrast to its predecessor, effectively communicates the studio's offerings and streamlines their booking process, transitioning it from phone-based to an efficient online system.
No items found.
Key Services and Outcomes
No items found.

Re-Branding

- Infusing modern aesthetics while retaining brand identity.

- Revamped brand book with updated guidelines

- New premium logos, signage and posters

No items found.

UX/UI Design

- Implemented a soothing color palette and intuitive layout tailored to wellness themes.

- Incorporated user-focused design elements, ensuring easy access to vital information.

- Integrated wellness-focused imagery and typography for industry relevance.

No items found.

No items found.

No items found.

Other Works

Brand Creation and Launch

Code 34

A popular office lunch destination becomes 'speak easy' cocktails, amidst a global pandemic.
Brand Stategy and Design

Thrivewell.

Crafting a new online wellness platform, blending approachable design and seamless navigation for seasoned wellness enthusiasts and newcomers alike.
Web Refresh & Development

Stormguard Fabrications

Revitalising a traditional British manufacturing firm by launching a fresh, modern branding website and streamlined B2B processes.