SLC

Transforming a innovative fintech startup into a meticulously branded enterprise.

Project Overview

Project Overview

BS+A was approached by New York based SLC, seeking a comprehensive overhaul of their brand and web design. Positioned on the cusp of transitioning into a public-facing entity and attracting investment, SLC required a polished brand identity to bolster credibility and secure funding. Collaborating closely, we crafted a comprehensive brand that encompassed revamped business plans, a fresh pitch deck, and a redesigned website, along with accompanying marketing collateral.
Project
Brand Strategy and Design
Category
Branding & Design
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Strategy
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Web Design
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Services
Analysis
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Branding
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Consulting
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Creative Direction
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Content Creation
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Graphic Design
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UI/UX Design
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Project Brief
SLC, a pioneering fintech startup formed by a group of leading global technology executives have developed groundbreaking technology poised to revolutionize industries. As they approached a global launch, they recognized the pivotal need to elevate their visual presence from an ideation stage start-up to that of a reputable, innovative enterprise. Our mandate encompassed crafting a distinct brand, website UX/UI design, distilling intricate content into marketing collateral, and designing essential documents such as a business plan and pitch decks.
Result
In tandem with the SLC team, our journey commenced with the creation of a comprehensive brand book, new logos, color palettes, and fundamental branding elements. Subsequently, we enhanced their business plans, rendering them visually appealing and strategically refined. Our collaboration extended to crafting a compelling pitch deck to attract investment and developing a consumer-facing website to capture attention. Leveraging our expertise and guidance, SLC have attracted significant investment and are scaling up their team internationally with a cohesive brand strategy.
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Key Services and Outcomes
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Brand Strategy

  • Refinement of business activation strategy
  • Overall content strategy
  • Business plan re-design
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Branding

  • Logos
  • Typography and color palette
  • Visual Assets
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UX/UI Design

  • Mobile and desktop site
  • Initial marketing site
  • Website and content strategy
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