SLC
Transforming a innovative fintech startup into a meticulously branded enterprise.
![](https://cdn.prod.website-files.com/6465edabdf60830cc73ea53f/65fb3fa1a565c50e7ce8a441_main_2.webp)
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BS+A was approached by New York based SLC, seeking a comprehensive overhaul of their brand and web design. Positioned on the cusp of transitioning into a public-facing entity and attracting investment, SLC required a polished brand identity to bolster credibility and secure funding. Collaborating closely, we crafted a comprehensive brand that encompassed revamped business plans, a fresh pitch deck, and a redesigned website, along with accompanying marketing collateral.
![](https://cdn.prod.website-files.com/6465edabdf60830cc73ea53f/65f9e440948f94eeea5c935e_case_study_overview.webp)
Project Brief
SLC, a pioneering fintech startup formed by a group of leading global technology executives have developed groundbreaking technology poised to revolutionize industries. As they approached a global launch, they recognized the pivotal need to elevate their visual presence from an ideation stage start-up to that of a reputable, innovative enterprise. Our mandate encompassed crafting a distinct brand, website UX/UI design, distilling intricate content into marketing collateral, and designing essential documents such as a business plan and pitch decks.
Result
In tandem with the SLC team, our journey commenced with the creation of a comprehensive brand book, new logos, color palettes, and fundamental branding elements. Subsequently, we enhanced their business plans, rendering them visually appealing and strategically refined. Our collaboration extended to crafting a compelling pitch deck to attract investment and developing a consumer-facing website to capture attention. Leveraging our expertise and guidance, SLC have attracted significant investment and are scaling up their team internationally with a cohesive brand strategy.
![](https://cdn.prod.website-files.com/6465edabdf60830cc73ea53f/65f9e721f3b6fa350bd07857_frame_1000002054.webp)
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Key Services and Outcomes
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Brand Strategy
- Refinement of business activation strategy
- Overall content strategy
- Business plan re-design
![](https://cdn.prod.website-files.com/6465edabdf60830cc73ea53f/65f9ea63db44268a3ec8b64b_rectangle_1270.webp)
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Branding
- Logos
- Typography and color palette
- Visual Assets
![](https://cdn.prod.website-files.com/6465edabdf60830cc73ea53f/65f9ea83f3b6fa350bd3bea2_rectangle_1270%20(1).webp)
![](https://cdn.prod.website-files.com/6465edabdf60830cc73ea53f/65f9ea833e1b226681b83768_frame_1000004798.webp)
![](https://cdn.prod.website-files.com/6465edabdf60830cc73ea53f/65f9ea8320173da15ed07143_rectangle_434.webp)
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UX/UI Design
- Mobile and desktop site
- Initial marketing site
- Website and content strategy
![](https://cdn.prod.website-files.com/6465edabdf60830cc73ea53f/65f9eaa2aaa111ed2233f5a1_group_1000002072.webp)
![](https://cdn.prod.website-files.com/6465edabdf60830cc73ea53f/65f9eaa2a8950e5be2a84b40_rectangle_434%20(1).webp)
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Other Works
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Brand Stategy and Design
Thrivewell.
Crafting a new online wellness platform, blending approachable design and seamless navigation for seasoned wellness enthusiasts and newcomers alike.
![](https://cdn.prod.website-files.com/6465edabdf60830cc73ea53f/6570ef5c002911e6ffa937f1_main.webp)
Branding, UI/UX & Development
Pure Balance
Leveling up a local pilates studio into a holistic wellness hub.
![](https://cdn.prod.website-files.com/6465edabdf60830cc73ea53f/64957e64d96ea75e03a1cd3b_V3.1.webp)
Brand Strategy and Launch
Hockley Brew Co
Taking a city by storm with the launch of a new lager brand for a heritage brewery with a passion to take on the big boys.
![](https://cdn.prod.website-files.com/64550dae4d5dcabac0d87af9/648c1bb6f1be7acd859da362_%D0%A1%D0%BB%D0%BE%D0%B8%CC%86%204.webp)