Merchantwise China
Merchantwise is one of Australia’s leading brand licensing companies, representing major global IP across entertainment and gaming. As part of their international expansion, they approached BS+A to help launch their new China division, a digital presence tailored to a mobile first Chinese audience.The goal was to carry over key elements from their existing brand, but reframe them through a more contemporary, stripped-back lens. One that felt familiar yet modern, while prioritising clarity, speed, and accessibility on mobile.
We developed the creative direction, site strategy, UX design, and full development. The result is a clean, responsive platform built for growth and built for China.
Established clear goals for brand introduction and division positioning
Developed simple, user friendly site architecture for mobile first navigation
Adapted copy and layout structure to align with cultural UX expectations
Defined a visual system that balances simplicity with recognisability
UI patterns designed for speed, clarity, and intuitive gestures
Integrated image-led layouts to reinforce credibility and brand prestige
Custom front-end build optimised for Chinese mobile platforms
Responsive framework supporting both mobile and desktop seamlessly
Built-in flexibility for future content localisation and platform scaling
