Project New Ngoma
Project New Ngoma is a charitable initiative building teacher housing in rural Zambia to improve access to education and through that, nurture a deeper understanding of wildlife conservation. As a new arm of a larger non-profit, they came to us needing a website that felt professional, but distinct.
The challenge: clearly and impactfully communicate a multi-layered mission, while guiding users toward meaningful action. We developed the site’s creative direction, structure, and user experience, pairing purpose driven storytelling with a clean donation flow.
Now live, the site is securing contributions and raising awareness for the future of people and wildlife in Zambia.
Defined site goals, user pathways, and information hierarchy
Structured core pages around education, conservation, and donation messaging
Crafted a multi-level reading experience for both skimmers and deep-divers
Developed visual direction to feel distinct yet aligned with parent organisation
Selected imagery and iconography to reinforce mission and evoke setting
Created clear calls to action throughout for increased donation engagement
Custom front-end development across all core pages
Fully responsive experience tailored for mobile
Integrated donation functionality with accessible UX and admin-friendly backend
