Storey Residential
Storey Residential partners with apartment landlords to provide affordable, long-term, pet-friendly rentals in connected, well-designed neighbourhoods. As they prepared to scale their offering, Storey approached BS+A to design and build their first website. The platform needed to showcase properties, qualify tenants, and support their goal of delivering over 1,000 homes in the next five years.
Our challenge was to create a user-friendly and future-ready site that could grow alongside the business. From content structure and visual design to UX flows, CMS build, and development, we crafted a scalable system that puts both people and properties front and centre.
Core Services
01 -
UX Strategy & Content Architecture
We worked with Storey to structure a clear and accessible website that could evolve with them. The experience was built to highlight key values, amenities, and clear pathways for renters to apply.
02 -
UI Design & Component System
The design needed to feel welcoming, efficient, and highly usable. We created a minimal interface that reflects Storey’s values while giving space to imagery, amenity features, and rental details.
03 -
Development & CMS Build
We developed the full front- and back-end, with a flexible CMS that allows Storey to easily manage enquiries, publish projects, and screen applicants without needing additional technical support.
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01
A Brand and Digital Identity
- User journeys mapped for renters, partners, and stakeholders
- Streamlined navigation designed to feel intuitive across devices
- Strategy tailored to support phased rollouts of future housing projects
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02
UI Design & Component System
- Full visual direction and brand-aligned UI
- Component-based design system for visual and functional consistency
- Templates designed to flex for new project additions over time
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03
Development & CMS Build
- End-to-end responsive development for desktop and mobile
- Custom CMS allowing easy updates to projects and pages
- Enquiry forms and qualification tools built directly into the site
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Development & CMS Build
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