BAM

Birmingham Advanced Motorcyclists. An organisation on a mission to attract the next generation of bikers.

Project Overview

Project Overview

BAM approached BS+A with the challenge of creating a contemporary website which will cater for the needs of their current members whilst attracting a younger demographic. The modern design is simple to navigate, yet creatively assembled to match the expectations of the 20-35 year olds.
Project
Web Refresh & Development
Category
Strategy & Innovation
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Design
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Development
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Services
Research
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Analysis
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Insight
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Creative Direction
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UI/UX Design
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Responsive Development
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System Architecture
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Project Brief
The BAM brief was simple, the club needed a new website to grow the membership and in particular appeal to a younger audience. They tasked BS+A with designing and developing a new website that would still offer existing members the same great experience and features. But they also needed to revitalise their image and offer more appeal to the younger generations.
Result
We carried out industry research and a full break down of the former site to ensure all functionalities were provided. BS+A worked closely with multiple members of the club to ensure they provided the features that were requested. We enhanced their image with a modern and sleek yet friendly user experience and the club saw overnight results with younger members showing greater engagement already. Extensive Industry Research: Conducted comprehensive market analysis, identifying gaps and opportunities to position the brand uniquely. Scalable Identity: Developed a brand strategy with adaptability, ensuring seamless expansion from B2B to B2C markets. Cohesive Branding: Ensured consistent branding across all touchpoints, aligning visual elements with core values.
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Key Services and Outcomes
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Brand Refresh

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Re-Design

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