Through a unique collaboration during BS+A’s Nottingham, UK based project launching Code 34 Cocktail Bar, Hockley Helles lager was born. The project involved working in partnership with the renowned UK heritage brewery, Shipstones to launch the new craft lager across the city of Nottingham. BS+A were tasked with leading the creative strategy and activation for the new brand to fuel growth across the student and young professionals demographic.
Hockley Helles took the city by storm and quickly became the go-to lager brand for discerning craft drinkers. A hugely successful PR campaign achieved national coverage in print, online and on TV with large publications such as ITV. BS+A delivered fast growth social media across the Instagram and LinkedIn platforms as well as working with local venues to produce exciting events showcasing the brand. We also designed a stylish range of merchandise to further increase consumer brand attachment and loyalty.