BS+A proudly teams up with GB Hockey star Tess Howard

Groundbreaking Inclusive Sportswear Initiative.

It's a great pleasure for BS+A to work with GB Hockey player Tess Howard on her game-changing project, Inclusive Sportswear. This project sits perfectly within the BS+A culture of partnering with organisations that drive positive change for people and the planet.

Not-for-profit community interest company Inclusive Sportswear works towards facilitating unrestricted physical activity clothing and uniform policies for schools, clubs, sport organisations, and brands. Their aim is to get more people enjoying sport by taking down the barriers created by non-inclusive sportswear policies.

"We are truly honoured to have been selected by Tess Howard and her team at Inclusive Sportswear to support their amazing initiative."

William Barratt, Director at BS+A, expressed: "At BS+A, we strive to work with clients who share our values in terms of delivering a more inclusive change within society."

In this partnership, BS+A will provide the strategic leadership and creative know-how to completely re-imagine the digital universe of Inclusive Sportswear, which includes a new website and identity online. Utilising this exciting opportunity to partner with the inclusive sportswear team, our experienced developers and designers will successfully conceptualise a novel website to effectively communicate the organisation's mission and engage with stakeholders.

Key Initiatives of Inclusive Sportswear are the development of the Inclusive Sportswear Charter, a guidance framework for best practices on sportswear policy, and amendments to uniform guidelines. The charter sets out to support schools, clubs, sports organisations, national governing bodies, and brands to place individual inclusion, participation, and performance at the centre of sportswear policy.

BS+A is proud to support Inclusive Sportswear in its efforts to break down barriers and promote inclusivity in sport and physical activity. Through design, development, and digital strategy capabilities, BS+A hopes to further the vision of Inclusive Sportswear to transform the world into an environment where every person is accepted and included, regardless of background and abilities.

Further details about Inclusive Sportswear and the projects being run can be found at

Tess in The Times: