Code 34

A popular office lunch destination becomes 'speak easy' cocktails, amidst a global pandemic.

Project Overview

BS+A were brought in to convert a office lunch destination, to a thriving speak-easy cocktail bar in the heart of Nottingham, UK. BS+A Consulted on name generation, branding, interior design, operations, recruitment, product development and growth strategies. The bar was an instant success having opened at the close of the lockdown.

Project

Brand Creation & Launch

Category

Strategy & Innovation

Design

Business & Activation

Services

Business Launch Strategy

Social Media

Content Creation

Management

Positioning

Creative Direction

Brand Identity & Guidelines

Project Brief

Our design studio was tasked with rebranding an office lunch destination into a dynamic speakeasy cocktail bar in Nottingham, UK. The scope encompassed developing a new name, brand identity, interior design, operational enhancements, product innovation, and growth plans.

Result

Successfully executed the rebranding, resulting in the establishment's evolution into a thriving speakeasy cocktail bar. This encompassed a new captivating name, a cohesive brand identity, vintage-infused interior design, improved operations, a curated cocktail menu, and strategic growth initiatives. The bar quickly garnered popularity post-lockdown and became a standout destination in Nottingham's nightlife scene.