Code 34

A popular office lunch destination becomes 'speak easy' cocktails, amidst a global pandemic.

Project Overview

Project Overview

BS+A were brought in to convert a office lunch destination, to a thriving speak-easy cocktail bar in the heart of Nottingham, UK. BS+A Consulted on name generation, branding, interior design, operations, recruitment, product development and growth strategies. The bar was an instant success having opened at the close of the lockdown.
Project
Brand Creation & Launch
Category
Strategy & Innovation
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Design
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Business & Activation
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Services
Business Launch Strategy
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Social Media
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Content Creation
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Management
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Positioning
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Creative Direction
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Brand Identity & Guidelines
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Project Brief
Our design studio was tasked with rebranding an office lunch destination into a dynamic speakeasy cocktail bar in Nottingham, UK. The scope encompassed developing a new name, brand identity, interior design, operational enhancements, product innovation, and growth plans.
Result
Successfully executed the rebranding, resulting in the establishment's evolution into a thriving speakeasy cocktail bar. This encompassed a new captivating name, a cohesive brand identity, vintage-infused interior design, improved operations, a curated cocktail menu, and strategic growth initiatives. The bar quickly garnered popularity post-lockdown and became a standout destination in Nottingham's nightlife scene.
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Key Services and Outcomes
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Branding

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Interior Design

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