Code 34
A popular office lunch destination becomes 'speak easy' cocktails, amidst a global pandemic.
![](https://cdn.prod.website-files.com/6465edabdf60830cc73ea53f/648c860457ea33947ed2d567_code34m.webp)
![](https://cdn.prod.website-files.com/6465edabdf60830cc73ea53f/648c655466755a0991328e33_c1.webp)
BS+A were brought in to convert a office lunch destination, to a thriving speak-easy cocktail bar in the heart of Nottingham, UK. BS+A Consulted on name generation, branding, interior design, operations, recruitment, product development and growth strategies. The bar was an instant success having opened at the close of the lockdown.
![](https://cdn.prod.website-files.com/6465edabdf60830cc73ea53f/648c65729e160806e76bde73_c2.webp)
Project Brief
Our design studio was tasked with rebranding an office lunch destination into a dynamic speakeasy cocktail bar in Nottingham, UK. The scope encompassed developing a new name, brand identity, interior design, operational enhancements, product innovation, and growth plans.
Result
Successfully executed the rebranding, resulting in the establishment's evolution into a thriving speakeasy cocktail bar. This encompassed a new captivating name, a cohesive brand identity, vintage-infused interior design, improved operations, a curated cocktail menu, and strategic growth initiatives. The bar quickly garnered popularity post-lockdown and became a standout destination in Nottingham's nightlife scene.
![](https://cdn.prod.website-files.com/6465edabdf60830cc73ea53f/64da6246d5022ef184f495c7_Frame%201000002054.webp)
![](https://cdn.prod.website-files.com/6465edabdf60830cc73ea53f/64da624b37ed31c590fbe517_Rectangle%20434.webp)
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Key Services and Outcomes
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Branding
![](https://cdn.prod.website-files.com/6465edabdf60830cc73ea53f/64da6279c350c55e5e6c2786_Rectangle%201270.webp)
![](https://cdn.prod.website-files.com/6465edabdf60830cc73ea53f/64da627efb65580131729c5b_Rectangle%201286.webp)
![](https://cdn.prod.website-files.com/6465edabdf60830cc73ea53f/64da6246d5022ef184f495c7_Frame%201000002054.webp)
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Interior Design
![](https://cdn.prod.website-files.com/6465edabdf60830cc73ea53f/64da629d8f19b7f1585ebe49_Rectangle%201270%20(1).webp)
![](https://cdn.prod.website-files.com/6465edabdf60830cc73ea53f/64da62a342f073fbb529f7e7_Rectangle%201286%20(1).webp)
![](https://cdn.prod.website-files.com/6465edabdf60830cc73ea53f/64da62b1d5022ef184f5074c_Rectangle%20434%20(2).webp)
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![](https://cdn.prod.website-files.com/64550dae4d5dcabac0d87af9/648c1bb6f1be7acd859da362_%D0%A1%D0%BB%D0%BE%D0%B8%CC%86%204.webp)